Today it seems like everyone has a blog. Many people ask what are the benefits of blogging for a small business such as, a legal practice.

I was blogging before it was cool and trendy. In fact, I started blogging in 2004 when I was still an articling student. The blog I maintained was for family and friends.

In my opinion blogging if done effectively can be quite useful.

First, blogging provides for creative expression. This was the single most important reason as to why I started blogging.

Second, despite what SEO gurus say I still think keywords in blog posts attract new visitors. In fact, sometimes I have received calls within 24 hours of posting.

Third, blog posts should be short and to the point. I see way too many businesses writing lengthy blog posts. In my opinion, I don`t think visitors read the entire post.

The above are just some tips. Ultimately, do what feels right. Blogging is a great way for you to brand yourself and get your name out on the internet and best of all it`s free!