The New York Times reported last week that Dannon agreed to settle with the Federal Trade Commission in the United States regarding claims about its popular yoghurt and dairy products. It was reported that Dannon agreed to pay approximately $21 million dollars.
I have blogged about this case before:
Misleading or False Advertising
Dannon Agrees to pay 35 million settlement.
In 2009, Dannon had agreed to pay $35 million dollars for a settlement that arose because of a class action.
The legal woes stem largely from Dannon`s advertising and marketing practices for Activia a yoghurt product and DanActive a yoghurt drink.
The New York Times reported:
As part of a long-running national advertising campaign, Dannon had asserted that a single daily serving of its Activia yogurt could ease irregularity and that its DanActive dairy drink could reduce a person’s likelihood of catching a cold or the flu.
