A three Judge panel decided on August 13, 2009 that the lawsuit against Snapple would proceed. The lawsuit was commenced by the Plaintiff alleging the companies marketing and advertising strategies were false. Moreover that Snapple violated consumer-fraud laws by claiming, “all natural ingredients”. When in fact it really used artificial sweetners?

Initially the suit was thrown out due to the US FDA’s food and drug Regulations over labeling. The lower court stated that the company was immune from the lawsuit.

However, early this month an appeals court allowed the suit. Will Snapple also be sued for its claim that its, “made from the best stuff on earth” as well?